Overview

An introductory paper for the Master of Business Analytics. Develops a managerial perspective on the use of small and big data in problem identification, analysis and decision-making, and introduces the basic statistics and machine learning techniques used across the rest of the programme.

Topics covered

  • Business problem framing and analytics strategy
  • Foundations of descriptive and inferential statistics
  • Introduction to commonly applied machine learning techniques
  • Organisational complexity and data-driven decision making

Key assignments

  • [Assignment 1, fill in with what you actually built]
  • [Assignment 2, tool used, outcome, your contribution]

Takeaways

[What stuck with you. What you'd apply elsewhere. Fill in once you've wrapped the paper.]

StatisticsML basicsStrategyDecision-making